SEOUL
FRAME
ORIGINALAB OPEN CALL
[ Type ]
Open Call
ORIGINAL LAB is a 'laboratory (LAB)' for exploring the 'essence (ORIGINAL)' of your work. We focus on and archive the research process itself—where ideas are born and developed—rather than the final product. Selected projects are chronicled in a single volume, printed on exquisite Korean Hanji paper.
[ Year ]
2025
[ Type ]
Archive
SEOUL FRAME was responsible for the official archiving of the Pulitzer Prize Photo Exhibition at the Seoul Arts Center Design Museum. To preserve the resonance of the moment historical photos met a Korean audience, we meticulously captured the exhibition's layout and the visitors' perspectives through photo and video. This effort resulted in a high-quality visual archive that vividly conveys the on-site experience.
[ Year ]
2025
[ Type ]
Archive
SEOUL FRAME conducted the archiving for the exhibition of Hasselblad Ambassadors, the duo Anna & Daniel, at the Seoul Arts Center. We meticulously captured the harmony between the duo's artistic world—known for its humorous imagination using architectural elements—and the exhibition space, producing a high-quality visual archive through photo and video.
[ Year ]
2024
FUJIFILM GFX CHALLENGE SEOUL
SEOUL FRAME collaborated with artist Junghoon.O, the Seoul winner of the 'Fujifilm GFX Challenge Grant,' helping to develop and materialize the ideas for his research-based project.
MAGIC SHOT - THE HYUNDAI
SEOUL FRAME managed the archiving book and media art production inside the exhibition hall for the large-scale fashion photography exhibition "Magichot" held at 'The Hyundai Seoul.'
CARAVAGGIO SEOUL
In 2024, as the official media partner for the Caravaggio exhibition, SEOUL FRAME explored the master's 'light and frame,' producing media content that reinterpreted these themes from our unique perspective.
GETTY IMAGES SEOUL
SEOUL FRAME co-curated the "Getty Images" exhibition at the Seoul Arts Center with The Hankyoreh newspaper. For this project, we produced an archival book chronicling the history of Getty Images, adding significant depth to the exhibition.
ALBERT WATSON COMMING SEOUL
SEOUL FRAME collaborated with exhibition planner UPPER EAST, working together towards the successful Korean debut exhibition of the living photography legend, Albert Watson.
WILLIAM WEGMAN - SEOUL ART CENTER
SEOUL FRAME participated as the official archiving and media production partner for the "William Wegman" exhibition in Korea, documenting its key moments and creating related media content.